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Web Survey Bibliography

Title Cell Sample Demographics under Alternative Dual-Frame Sample Designs
Year 2012
Access date 29.08.2012
Abstract

With cell-phone sampling increasingly used to supplement landline telephone surveys in order to improve sample coverage, debate continues regarding the best approach to including the cell-phone frame. Some suggest that households should be screened for landline usage. The screening approach may seek to identify households that are Cell-Phone-Only (CPO), “cell mostly” (Blumberg et al.), “cell mainly” (Boyle et al.) or some combination of categories. The goal in screening is to spend cell phone interviewing effort on only households excluded from the landline frame. But imperfections are inherent in the screening approach and research by Boyle et al. (2011) suggests that screening may yield a demographic distribution of the sample that is further from benchmark distributions than a take-all approach, where all eligible cell telephone households are interviewed regardless of telephone usage. Our purpose here is to examine the demographic distributions obtained in dual-frame telephone surveys in which the cell-phone interviews are conducted under a take-all approach versus a screening approach. Using data from a suite of large CATI surveys we seek to determine which of the two approaches yields distributions of demographics and phone status that are closer to benchmarks. We construct the distributions selectively using dual-users and Cell-Phone-Only cases from the cell sample and all Landline cases from the landline sample of the National Survey of Children’s Health sponsored by the Maternal and Child Health Bureau and conducted by NORC via the State and Local Area Integrated Telephone Survey mechanism of the National Center for Health Statistics. Distributions based on the take-all approach include all dual users from the cell sample and the landline sample, while distributions based on the screening approach are simulated by removing respondents who are not Cell-Phone-Only from the cell sample. We also consider using cell-mostly and cell-mainly cases as part of a screening design.

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Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Mobile phone surveys (305)

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